In a world without social media, you may imagine yourself walking up to your boss as she approaches and quickly covering your screen before she sees you checking Facebook for the millionth time. Or a job scenario where it’s expected that you’re glued to your phone, taking photographs and scrolling through Instagram at top speed.
Yes, this world is real, and you may be a part of it if you learn how to market products and services effectively on social media.
We discovered 10 social media jobs in the digital marketing sector where you’d spend at least part of your 9-to-5 surfing, liking and sharing with the world based on data from the Bureau of Labor Statistics and Monster.
Marketing Manager
Why: Marketing managers used to run advertising campaigns in print, digital, and terrestrial media. Nowadays, companies are spending a large share of their marketing budgets on social media and internet advertising.
What you’ll need: A bachelor’s degree in marketing communications is required. To see what a marketing communications manager’s resume looks like, have a look at this sample document.
The median yearly salary for a digital marketing manager is $70,972.
Art Director
Why: Art directors are in charge of the aesthetic design of online and real-world advertisements, as well as social media content. On Facebook, Instagram, and Snapchat, you’ll set up photo and video shoots for campaigns.
What you’ll need: An associate’s degree in art, photography, journalism, or design. Take a look at an example resume for an art director.
The median salary for an art director is $83,139 per year.
Copywriter
Why: Good writers are required for social media jobs. As a copywriter, you’ll be in charge of creating compelling content for social media updates. Get used to promote a business in less than 140 characters!
What you’ll need: It’s not essential, but it’s a plus to have an undergraduate degree in English, marketing, or communications.
The median salary for a copywriter is $60,461 per year.
Customer Service Representative
Why: When someone has a problem or an issue, they’re more likely to go to Twitter, Facebook, and Instagram. Customer service employees spend time responding to social media posts and comments to address concerns and improve client happiness.
What you’ll need: A bachelor’s degree is generally required, although a high school diploma is sufficient in some jobs. The following resume example is for a customer care representative.
The median salary for a customer service representative is $31,384 per year
Graphic Designer
Why: Graphic designers use computer software such as Photoshop to make creative pictures. They create images, designs, and motion graphics like GIFs and Cinemagraphs using their skills with computers. Graphic designers understand how to generate interesting, informative social media content.
What you’ll need: A bachelor’s degree in graphic design, art, or a similar discipline is usually needed. A graphic designer’s sample CV is shown below.
The typical pay for a graphic designer is $23.19 per hour.
Film and Video Editor
Why: On social media sites like Facebook, Snapchat, Instagram, and YouTube, video performs extremely well. You’d create short content that’s solely available on social media.
What you’ll need: It’s likely that you’ll need a bachelor’s degree in film, broadcast journalism, or marketing.
The median salary for a video editor is $22.22 per hour.
Public Relations Specialist
Why: Public relations experts are in charge of improving a company or person’s public image. You’ll be in charge of monitoring brand reputation on social media and promoting press releases and press hits on social media.
What you’ll need: A bachelor’s degree in writing, journalism, communications, English, or business is required. Check out this article for tips on how to become a public relations professional.
The median salary of a public relations expert is $50,650 per year.
Market Research Analyst
Why: Marketing researchers collect data on the current state of the market to assess a product or service’s market potential. To learn what people want, who the present and future consumers are, and how much to charge for your goods, you’ll analyze the social media environment.
What you’ll need: A bachelor’s degree in marketing or business is required.
The median salary for a market research analyst is $66,240 per year.
Promotions Manager
Why: People frequently describe social media as “pay to play,” implying that a company must spend money in order to obtain more people to see its content. You’ll develop sponsored media plans and incentives, such as sales, sweepstakes, contests, unique presents and coupons, among other things.
What you’ll need: A bachelor’s degree in marketing or business is required.
The median salary for a promotions manager is $69,799 per year.
Account Manager
Why: Establishing a marketing plan and executing that plan is what this work entails; it will be your responsibility to collaborate with in-house department heads within an organization, or at an agency, you’ll be the main contact for the client, social media team, creative team, and other team members to develop marketing ideas.
What you’ll need: Account managers must have at least a bachelor’s degree in marketing, although it is ideal if you possess a master’s or doctorate. Take a look at an account manager’s sample resume.
The median salary for an account manager is $64,266 per year.
